All or nothing

Why it matters: Tesla is proposing a colossal $1 trillion pay package to lock in CEO Elon Musk for the next decade, tying his compensation to a series of audacious growth targets that would make Tesla the most valuable company in history. If he fails to significantly grow the company, he gets nothing.

By the numbers: The plan is designed to be extremely challenging. To get the maximum payout of 423 million shares, Musk must hit these top-end goals:

  • 📈 Market Cap: Grow Tesla from $1.09 trillion today to $8.5 trillion — more than double the current value of Nvidia, the world's most valuable company.

  • 🚗 Vehicle Sales: Sell 12 million more electric vehicles. The company has only sold 8 million to date.

  • 🤖 New Ventures: Sell 1 million AI robots and operate 1 million cars in its Robotaxi network. Currently, sales for both are zero.

  • 💰 Earnings: Increase adjusted earnings 24-fold to $400 billion. Last year's earnings were $16.6 billion.

  • 📉 The Catch: If Musk fails to at least double Tesla's valuation to $2 trillion over the 10-year period, he will receive nothing.

How it works: The "all-or-nothing" style plan means Musk gets no salary or bonus.

  • The payout is unlocked in 12 tranches, each worth 1% of Tesla stock.

  • Each tranche requires hitting a market cap target plus a corresponding operational goal.

  • Once achieved, the milestones must be sustained for six months to secure the shares' voting rights.

  • Musk cannot sell the stock for seven-and-a-half years.

The big picture: This proposal comes after Musk repeatedly suggested he might reduce his commitment or even leave Tesla if not given greater voting rights.

  • The structure echoes his 2018 pay deal, which was worth $56 billion but was struck down by a Delaware judge last year.

  • In response, Tesla has moved its incorporation to Texas and is appealing the decision.

  • If the new package is approved and the old one is reinstated on appeal, Musk's voting control could rise to about 25 percent after taxes and dilution.

What they're saying: "Retaining and incentivising Elon is fundamental to Tesla... becoming the most valuable company in history." — Robyn Denholm, Tesla Chair

What's next: Shareholders will vote on the massive package at the company's November 6 annual meeting.

  • Under Texas law, Musk and his brother Kimbal, who is on the board, are permitted to vote on the matter.

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